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Nielsen: Gaming dominates smartphones

This sort of headline is enough to make our Paul Acevedo jump around with joy and pull many smug faces to the residuum of the squad due to gaming dominating other categories in terms of usage on multiple smartphone platforms. Since the get-go, games have always been a major hit on iOS, particularly those that are Facebook orientated. Windows Phone seven has Xbox Alive and some fairly big titles (the upcoming Beards and Beaks for case), while Android is somewhere in between.

So we're already aware of how popular games are on smartphones, what's so intriguing nigh this latest analytic data? The breakdown of hours on platforms.

With WP7 featuring Xbox Live, achievements, the Xbox Live hub and some arguably larger titles than competitor platforms, ane would expect to see WP7 topping the above nautical chart with more hours accumulated than iOS and Android, simply this is not the example. Not only is the platform backside in the total number of hours, but Microsoft's mobile Bone seems to be slightly under the industry boilerplate of seven.8 hours a month.

Is this a negative finding? Non at all if we're to take Microsoft's advertising and marketing entrada for WP7 into consideration. Recall the adverts that stated how Windows Phone volition enable users to complete tasks quickly and go back to existent life? Perhaps this rubs off onto gaming too? Maybe nosotros're now so used to sending SMS messages, replying to emails, browsing the web, downloading apps and more with speed that we don't spend hours upon hours immersing ourselves into Xbox Live?

Then again, it could be that the price of Xbox Alive titles and iOS ports on WP7 are only also high to justify. The final chart shown below displays the advantage of having the Xbox Live brand used on Windows Phone and the integration with the service. WP7 users are more than likely to download apps than whatever other platform with iOS and Android not and so far behind (of course this data isn't accurate), while Blackberry trails in terminal place (which is expected).

What do you think about this information, and practice you believe Microsoft should look into increasing the boilerplate play fourth dimension per user?

Source: Nielsen, via: WPSauce

Source: https://www.windowscentral.com/nielsen-gaming-dominates-smartphones

Posted by: millersathimpiou.blogspot.com

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